What is copywriting?
Copywriting is writing that sells. Copywriting uses words to sell a product, a service, or an idea. Every memorable bit of advertising...
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stephanielamuk
Jun 17, 20224 min read
Where do you get your ideas from?
The other day, I was speaking to someone I hadn't met before about my journalism. I was talking about the process of pitching, and they...
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stephanielamuk
Jun 9, 20222 min read
Can you start a sentence with 'And'?
In the olden days (aka the 1980s), when I was at school, our English teachers told us never to start a sentence with a conjunction. A...
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stephanielamuk
May 19, 20222 min read
4 Apostrophe Work-Arounds When You're Not Sure What's Correct
Listen, I may be a grammar nerd but I'm not a grammar fascist. I'm happy to boldly split an infinitive and I love a dangling preposition...
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